There have been several changes and web design trends over the years. Not surprizing at all. As the technology improves, marketing strategies expand, and the users behaviours change, it all directly impacts the design trends as well.
In the beginning of internet age, websites used to be extremely simple and text rich, then came the age of image rich websites and it’s a mix. But not a general mix of texts and rich media, it’s an intelligent mix. Why intelligent? Let’s discuss some of the key elements of modern web design that one must adopt to give users a great experience in 2016 –
Speed matters like nothing else – The speed at which a website loads can make or mar a business’s marketing strategies. We hate to wait so do our potential customers. If a website is making its visitor to wait before it loads completely, the business in question is losing a lot on its potential customers.
Yes, you can’t make people wait. Ideally, a website should load within 3 seconds. If you are making it longer than that, you have got to think of ways to speed it up. Studies indicate that a slower loading website decrease its conversion rate dramatically.
The wise is to connect with the online marketing company or the agency offering you website design services and ask them to optimize the speed of your website.
Responsive Layout – Today we are living in a multi-screen world. There are various sizes of screens that people use to visit a website. As a marketer you must make sure that your website opens up with the same awesomeness on all devices.
A page layout that fits any screen size without making people to scroll horizontally or pinch and zoom to view the contents, is a responsive layout. A responsive layout eliminates the need of different versions of designs for different screen sizes, one design fits all.
If a website is not responsive, it will give its visitors, specifically on small screen devices like iPads, Tablets and Smartphones, a bad experience.
Flat UI design- Gone are the days when image heavy websites were loved a lot. Today, if you do run an entertainment portal, a photography business, or any other business that depends heavily on images, you have got to keep images to minimum.
Adopting a flat UI design trend, you can avoid images and lesson the use of styles and scripts on several elements on your web pages. If you are going to a redesign for your existing website, make sure you ask your design agency to tell you the benefits of flat UI layout.
The above mentioned three elements are really very important for a successful website in 2016. You can’t avoid having them. They are no more preferences, but requirements. Adopting them will not only make your website more appealing and engaging to your potential visitors but will also be very helpful in SEO services. Yes, website speed and mobile friendliness are two important SEO ranking factors according to Google’s latest update.
in the above article, the author talks about need of having a faster loading and mobile friendly website. As an online business owner, you must make sure that your online marketing company or the design agency is offering you website design services that include these features.