What’s going to stay on the list of ways to advertise even in an tight economy? Specialty items, especially 2009 calendars, according to Calendar World. Expensive TV budgets may be axed and magazine campaigns cut back or cancelled, but specialty items, including 2009 calendars have earned staying power.
A new study from the Advertising Specialty Institute (ASI) reveals that promotional products beat nearly all other types of advertising media, including TV, print and radio, in terms of Cost Per Impression (CPI). The CPI for calendars and caps are the lowest of all specialties.
This survey of more than 600 businesspeople showed that 84% of promotional product recipients remember the advertiser on the product that they receive. With 2009 calendars in your budget that figure could be even higher. After all, when clients and customers receive 2009 calendars from a business, what do they do? They hang them on the walls and place them on desktops. Your business name is in front of them every business day.
Try getting that kind of recall with TV commercials or print ads. In fact, to match the advertising impressions of 2009 calendars, a business would need to rely on another specialty item, maybe a pen or mug. Even then the mug could be in the break room sink and the pen in the desk drawer, but the 2009 calendars with your company’s name are out where they can be seen.
According to ASI promotional products deliver a more favorable CPI than any other media. The cost-per-impression or CPI of promotional products is only $0.004, which is only a fraction of a cent. The number is smaller still for impressions made with calendars and caps. That’s why smart advertisers are stretching their limited ad dollars by buying 2009 calendars, because they work throughout the year.
On a CPI basis, overall promotional products are more cost effective than any other type of advertising media except billboards. In a way, by placing 2009 calendars in your clients’ offices is having the best billboard location available. Besides, your name will be seen not just once or twice each day in traffic, but many times. Your 2009 calendars place your name in front of your customers every time they look up.
For effectiveness you can’t beat 2009 calendars customized with your company’s name, logo and contact information. The ASI study showed that 62% of businesspeople have done business with the advertiser on a promotional item after receiving the item. By using promotional items, in their words, “you’re either enhancing a current relationship or helping to launch a new one.”
Besides establishing your presence in a customer’s business, 2009 calendars will do more than supply the day’s date. They can provide natural scenes to help relieve stress or provide a motivational or inspiring quote. Your 2009 calendars can be a source of goodwill every day of the year.
In a tough economy you'll have to make tough choices, but allocated money for 2009 calendars will be an easy one. The return on investment is proven, which makes 2009 calendars a sure buy. No wonder that Fortune 500 companies keep calendars in their advertising budgets.
If you haven’t ordered your 2009 calendars yet, do it now by calling 800-383-0439 or visit our website http://www.calendaworld.com. Custom 2009 calendars may well be the best promotional dollars you’ll spend all year.