It happens all the time, you hire a professional and realize that they are unfit to continue the job that they were supposed to be doing. You will find that when it comes to technology this is the norm. You will not be able to escape this, especially with so many people assuming that they can traverse the world of marketing and become experts without any sort of help. If you want to engage the general public and gain marketing prowess in the world of marketing, you will need to understand that you will need to hire a professional grade solution. The solutions that are going to help you most, are the ones that will definitely be of a professional caliber, and not the DIY routes that many are pushing for. If you donít hire a SEO company, you are going to open up your brand to a lot of speculation and conjecture. There are some things that you absolutely want to avoid, and thatís going to be illustrated by the pressure of doing everything percent, all alone. Letís assume that you did hire a good company, and they were working on a lot of different pieces of your overall marketing plan, there comes a time when you need to fire them. This is not an easy decision but you will want to look at the right points before you just give them the boot. The following will help you decide whether or not itís time to cut the cable from your site to the marketing company that youíve hired.
* Your Site Sees No Results
Look at the analytics of your page after a few weeks of work. Make sure that you are keeping tabs on everything that is attributed to the numbers of your site. You will find that there are a number of pages that you will have to look through, especially if youíre using one of the mainstream analytics programs. Once you isolate the time frame necessary, look at how your site is doing. Look for metrics that will detail before and after the implementation process started. If you donít see significant gains after youíve hired someone to help you build marketing campaigns, itís time to walk away.
You have to look closely at the numbers and make sure that the hits are not just coming from 1 or 2 places. If all the hits that you are seeing are coming from a traffic exchange website, or they are isolated to 1 IP address, youíre being taken for a ride. Companies like to take this shortcut to showcase that they are doing a lot to help you get traffic, but not all traffic is good. There are traffic implementations that are downright awful and you will see them when you start to work within the world of marketing with a professional that knows what they are doing.
* You See No Published Work
When you hire a SEO company, they will have to build content for your pages. If you do not see any sort of published pages, and you donít see a blog or article marketing protocol, something is definitely wrong. Donít allow yourself to get fooled, make sure that you have a great deal of content published a across a lot of different sectors of the web. The more you have in place, the better the chances are that youíre going to get the traffic to start flowing to your site in a whole new manner. Marketing is not something that is a simple thing to work within, and itís not something that youíre going to end up working towards without a bit of help.
However, if you arenít seeing anything published with your brand, or name, then something is wrong. Question the marketing practices of any company that doesnít work within the parameters of 15 to 20 different types of marketing collateral. You need to make sure that there are all sorts of pages that are working towards the benefit of your branding. That means that publishing is one of the major elements that is working for you. Without publishing content, your site is going to die a slow death.
* Social Media Is Not Engaged
One of the telltale signs that you are not getting any sort of help from the company youíve hired is in regards to social media. Social networks are not going anywhere and you need to be a part of them all. Even if itís for a short span of time, make sure that you work on them and you are building a good solid profile of engagement. Not only that, make sure that you give the reins over to a professional and allow them to create the right pieces overall. If you do not let someone else take the reins, you will have to work with a lot of different connection points and will not be able to gain leverage overall.
At the end of the day, donít be afraid to fire a SEO professional that is not delivering on the greater good that you need. If traffic is down, conversions are down, and you arenít seeing any sort of changeover, then you need to call them out on it fast.